They seemingly underestimated the power of market research. There was a disconnect with customer needs. Adherence to the traditional model positioned them as uninspired and wasteful.
The journey of a successful startup is paved not only with innovation but also with the wisdom gleaned from others’ experiences.
Lessons Learned for Startups: Gearing Up for Success Read More »
By staying informed about emerging trends and incorporating them into your business model, you can position your startup as a leader in the business you offer, attracting customers and securing your place in the ever-evolving market.
Beyond the Bucket and Brush: Innovation in Car Care Read More »
Not all customers are created equal. By delving deeper into customer habits, preferences, and potential market segments within your target area, you can design a product or service that truly fulfils their needs and positions your startup for success.
The Carwash Conundrum: Understanding Customer Needs in Lagos Read More »
The business world is a complex ecosystem, constantly influenced by a multitude of external forces.
This framework helps entrepreneurs analyze the external environment that can significantly impact their business operations.
By incorporating PESTLE analysis into your startup journey, you can gain a holistic understanding of the business environment .
PESTLE Analysis: Decoding the Big Picture for Your Lagos Startup Read More »
To truly be a masterpiece, it needs the right ingredients (product), precise measurements (price), an attractive presentation (place), and a touch of marketing magic to get people craving a slice (promotion)
In the business world, achieving success requires a similar recipe for your offering.
Market Mix Mishap: Understanding the 4Ps and the Road to Startup Success Read More »
Charge too little, and you risk losing money. Charge too much, and you might scare away potential customers.
So, what’s the key to crafting an effective pricing strategy?
Pricing is a dynamic aspect of your business strategy.
Pricing Perplexity: Striking the Right Balance Read More »
Location selection is a multi-faceted decision. By conducting thorough market research and leveraging data on demographics, traffic patterns, and competitor analysis, you can make informed decisions about your business location. The ideal location should not only be accessible to your target market but also align with your business model and overall strategy.
Location, Location, Location: Why Market Research Matters Read More »
Have you ever driven past a seemingly promising business that’s now closed, its windows plastered with faded signage?
Whether you’re brimming with a groundbreaking idea or just starting to explore the world of startups, this series is for you.
Lessons from the Curb: Why Klin Kars Couldn’t Keep Lagos Shining Read More »
Sure, AIDA helps you convert leads into customers. But what about transforming those customers into loyal brand advocates who sing your praises and recommend your startup to others?
Beyond AIDA: Building Customer Loyalty and Fostering Brand Advocacy Read More »
Customer journey mapping is the process of visualizing the different stages a customer goes through when interacting with your brand, from initial awareness to post-purchase interactions. It allows you to identify touchpoints, understand customer needs at each stage, and tailor your AIDA strategy accordingly.
The AIDA Mindset: Integrating Customer Journey Mapping for Long-Term Success Read More »
